Millennials And The Boutique Gym Phenomenon
When Millennials think about exercise, they don't think about jazzing it out to a dance video in their living room or sweating it out in the gym with some serious lifting. The neighborhood gym has seen a serious decline as Millennials and Gen Z grab some sneakers at a Converse sale and head to boutique gyms. What is so special about a boutique gym? For the generation obsessed with Instagram ...
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